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Alban D’Amours, President and CEO
Mouvement des caisses Desjardins
Honorary president
I agreed to chair the Auberges du cœur’s $16 million capital fundraising campaign - $6 million of which will come from the business community – because I was moved by Mr. Doré’s call for action to support a segment of society that people don’t always spontaneously think of helping. I’m talking here about troubled and homeless youth.
Desjardins has made young people its priority. That’s why it was natural for us to be attracted to the Auberges approach, which rests on the idea that it is the responsibility of the community and its organizations to equip young people with the tools they need to make their way in life.
This shared vision and our conviction that we must lend a hand to these troubled young people lead me to believe that the Mouvement Desjardins, businesses, the government and the general public have the power and the means to make every one of our youth a national priority. The very future of our society and businesses depends on it.
The Auberges du cœur’s capital campaign plays an important role, because it will create a fellowship bond around these young people, whom society has not yet managed to bring into the fold. It is our job to support them and open the doors to their future. I am therefore inviting you to show solidarity and generosity toward them.
Sincerely,
Alban D’Amours
Pierre Moran, Senior Vice-President, Consumer Market Group
Fédération des Caisses Desjardins
Chairman of the Fundraising Cabinet
Since 2004, I have had the pleasure of chairing the Foundation’s Fundraising
Cabinet, a task made all the more enjoyable as a result of the ever growing
response of the business community. I am so convinced that the Auberges du
cœur is part of the solution to the alarming problems of troubled and
homeless youth that, in 2006, I agreed to sit on the board of directors and
act as secretary at the executive committee.
The 2006-2010 Capital Fundraising Campaign represents a major and vital challenge. The Foundation and Auberges du cœur have decided to turn the tides and begin obtaining their majority of their private funding from the general public, which is not the case at the present time.
I therefore invite the business community to join Desjardins. Already, I would like to salute the immediate commitments made by certain organizations, who agreed to meet this challenge with me: Cirque du Soleil, CGI, Bell, Centria, Brault et Martineau, Hydro-Québec, Interchèques, Garda, BMO, Diebold, Banque Nationale and Power Corporation.
Beyond the financial goals, the purpose of the campaign is to convince Quebecers that the Auberges du cœur are a national gem and to make it a source of pride and a network that we must nurture.
To that end, Desjardins have provided the expertise of its advertising and media placement agencies, lg2 pub promo and Carat Canada, who designed and orchestrated the ad campaign over the past two years, free of charge, helping to raise awareness of the Auberges du cœur.
I would like to personally thank all the donors who have helped the Auberges du cœur to broaden their influence and pursue their mission among troubled and homeless youth.
Sincerely,
Pierre Moran